From OEM to Brand: The Transformation Journey of Meidi Medical
Over 20 years ago, Meidi Medical was a small, unknown contract manufacturer. Few could have imagined what it would become today — a specialized producer of medical-grade cleaning and care paper products, trusted by hundreds of hospitals worldwide, with exports reaching multiple countries.
This journey from OEM to brand represents more than two decades of persistence, learning, and strategic transformation.
Building Capabilities Through OEM
In 2000, Meidi started as a small regional hygiene products factory, mainly providing OEM services for well-known maternity and baby care brands. For years, our production lines ran behind the scenes, manufacturing quality products for others.
But OEM was never our destination — it was our training ground. Through years of contract manufacturing, we accumulated deep production expertise and technical know-how.
In 2014, Meidi became one of the first in the industry to launch a dedicated postpartum care tissue product, filling a gap in the maternal care market. This was followed by medical hand towels, ultrasound probe wipes, and other specialized products — gradually building our own product portfolio.
By the end of 2016, we had introduced advanced ethylene oxide (EO) sterilization equipment, creating sterile postpartum tissues. That same year, we obtained our "5C Clean Patent" — our first meaningful proprietary intellectual property. This laid the technical foundation for our shift from OEM to brand.
The Strategic Shift: From Private Label to Our Own Brand
No matter how successful our OEM business became, we knew we were creating value for others. Even with over 30% annual growth and partnerships with more than 100 OEM brands, we set our sights on a bigger goal — building our own brand.
The transition was not easy. We experienced uncertainty and setbacks along the way. But we persevered. From replicating others' designs to holding our own production patents, from simple make-to-order to co-developing new products with clients, from traditional trade shows to digital marketing — every step involved difficult decisions and unwavering commitment.
We chose a path of differentiation: instead of trying to be a mass-market consumer brand, we focused on the specialized intersection of medical-grade standards and maternal/infant care. We turned medical technology into the core strength of our own brand.
Building Professional Barriers with Medical Standards
Today, Meidi offers a full range of products spanning medical, maternal/infant, pet care, and fresh produce applications. Our competitive edge comes from successfully translating medical-grade technology into professional and consumer care products.
We have established a three-tier quality defense system:
| Standard Level | Requirement | Bacterial Count |
| National Standard | GB compliance | <600 CFU/g |
| Enterprise Standard | Stricter internal benchmark | <200 CFU/g |
| Internal Control | Ultra-strict quality gate | <5 CFU/g |
We operate a Class 100,000 GMP cleanroom, hold the 5C Clean Patent, and support multiple sterilization methods: gamma irradiation, EO, high-temperature, and quaternary ammonium. Our proprietary "Salt-Pass Antibacterial" technology keeps our quaternary ammonium product line effective for over 365 days after opening (verified by third-party testing).
As a trusted SPD source manufacturer, we hold all necessary certifications and patents, offering hospitals a one-stop supply chain solution. We support OEM/ODM customization (specifications, packaging, sterilization methods). Our transparent factory is open for client visits, with full quality traceability.
These professional barriers have earned us deep market recognition. Today, Meidi serves hundreds of hospitals globally, with products used in operating rooms, ICUs, and sterile supply departments. Meanwhile, our consumer product lines — lotion tissues, hanging cotton soft towels, cold-specific antibacterial tissues — are steadily building brand recognition, differentiated by "medical-grade standards."
Meidi has now established a clear brand identity: Medical-Grade Cleaning and Care Paper Expert. Our product portfolio covers medical hand towels, ultrasound probe wipes, daily cotton soft wipes, fruit and vegetable liner paper, and more — providing precise, professional solutions from healthcare facilities to everyday life.
Looking Ahead: From "Made in China" to "Brand from China"
From OEM to proprietary R&D, from a regional factory to a globally recognized medical brand — Meidi's growth mirrors the broader transformation of Chinese manufacturing.
In 2025, we partnered with a leading pharmaceutical company and officially entered a joint laboratory with a top university hospital, pivoting from traditional manufacturing toward innovation-driven "smart manufacturing" to accelerate the rise of high-end domestic medical consumables. The same year, our medical hand towels and other core products obtained EU CE certification, accelerating our expansion into international markets.
More than two decades ago, Meidi was just a contract factory making products for other brands. Today, we are one of the leading brands in medical-grade care paper products, with a growing global footprint. And we continue to evolve — extending from healthcare settings into daily life, and from domestic markets onto the world stage.
Behind this brand slogan lies over twenty years of unwavering commitment — and the most powerful testament to the journey from OEM to brand.