Global consumer medical demand rises: medical care tissue and professional wiping paper embrace 'stable growth, long track'

——Industry data and multiple structural opportunities overlap, market prospects are optimistic (2024-2030)
Against the backdrop of rising global health awareness, accelerated population aging, and the extension of medical care services outside of hospitals, "disposable hygiene and care paper products" represented by medical care tissues, medical wipes, commercial hand wipes, etc. are gradually moving from traditional auxiliary consumables to high-frequency essential needs in the consumer medical and big health industry chain.
Public information shows that global health expenditure reached approximately 9.8 trillion US dollars in 2021, accounting for about 10.3% of global GDP.
This trend means that the consumption and institutional procurement of hygiene, care, and cleaning related products have stronger long-term resilience.
Disclaimer: This article is a compilation of industry information and market views, and does not constitute medical advice; The definition, compliance, and scope of application requirements for "medical/nursing" products vary in different countries/regions. Please refer to local regulations, actual certification, testing results, and customer usage standards.

Key Conclusion (Read in 1 Minute)

-Long term determination of demand side: The high level of global health expenditure and the increasing demand for long-term care of aging and chronic diseases are driving the sustained growth of disposable healthcare products.
-The scene is shifting from "in-hospital" to "in-hospital+in-hospital": hospital infection control and standardized nursing processes bring stable usage at the institutional end; Home care and chronic disease management drive the consumption outside the hospital.
-The segmented track has a higher degree of prosperity: Grand View Research estimates that the global market size of healthcare wipes will be approximately $18.05 billion in 2024, and expects a compound annual growth rate of approximately 7.7% from 2025 to 2030.
-There is a reassessment signal in the industry: Suzano and Kimberly Clark announced the establishment of a joint venture with a valuation of approximately $3.4 billion in 2025, focusing on businesses such as consumer&professional paper, indicating that top resources are concentrating on more efficient and growth oriented paper products and professional wiping assets.

1、 Rising Consumer Medical and Health Expenditure: Medical Consumption Becomes More 'Rigid'

Taking the United States as an example, CMS data shows that healthcare spending in the United States will increase by 7.5% to approximately $4.9 trillion in 2023, accounting for about 17.6% of GDP.
When medical and health expenditures maintain a high proportion at the macro level, supporting healthcare consumables (such as cleaning, wiping, suction, protection, etc.) are usually more likely to exhibit "high-frequency, stable, and sustainable" procurement and consumption characteristics.

2、 Aging and Long term Care: The Demand for Nursing Paper Products Enters a Long Cycle

WHO states that by 2030, one in every six people worldwide will be over 60 years old; The population aged 60 and above is expected to grow from 1 billion in 2020 to 1.4 billion in 2030, and reach approximately 2.1 billion by 2050.
Aging and chronic disease care will continue to drive the demand for incontinence care, skin cleansing, bedside care, daily hygiene management, etc., forming a long-term driving force for "convenient, disposable, standardized" nursing paper products.

3、 Upgrade of demand structure: from "professional scenario consumables" to "full scenario hygiene and nursing products"

The improvement of hygiene awareness after the epidemic, the strengthening of hospital infection control standards, and the extension of medical resources to communities and families are causing changes in the demand structure of related products
-In hospital: The diagnosis and treatment process is more standardized, and disposable wiping and nursing consumables are more normalized;
-Outside the hospital: rapidly expanding scenarios such as home care, chronic disease management, and postpartum care;
-Public and commercial spaces: office buildings, restaurants, supermarkets, transportation hubs, etc. continue to invest in commercial toilet paper and other "public hygiene" paper products.

4、 Product upgrade direction: low chip loss, high absorption, comfortable and sustainable use

In the medical and nursing scene, the purchaser usually pays more attention to the "process stability" and "risk control attributes" of the product, such as:
-Materials and processes: higher absorption/adsorption capacity, low chip and dust shedding, dry and wet strength;
-Usage segmentation: from "universal tissue" to "scenario specific specifications and performance configurations";
-Sustainability: While meeting performance and compliance requirements, more customers are concerned about material sources, plastic reduction, and biodegradable/recyclable pathways.

5、 The product portfolio we can offer

To cover diverse scenarios such as "medical care+commercial hygiene+home cleaning and personal care+food and fresh produce+pet care", Meidi Medical's current main product portfolio is as follows
Currently unable to display this content outside of Feishu documents

6、 Conclusion: The "long track" of stable growth requires the ability to match products with scenarios

From a macro perspective, the high global health expenditure and aging trend will continue for many years; From the perspective of industrial structure, the standardized process within the hospital and the expansion of nursing outside the hospital jointly promote the increase in the penetration rate of disposable healthcare products.
For enterprises, whether they can bind "material and performance indicators" with "clear application scenarios" and form a reusable product matrix and channel structure will determine their share and premium space in the stable growth track.

Reference source

-WHO: In 2021, global health expenditures amounted to 9.8 trillion US dollars, accounting for 10.3% of GDP. World Health Organization+1
-WHO: Aging predictions such as "1 in 6 people ≥ 60 years old" by 2030. World Health Organization+1
-CMS: In 2023, the US healthcare expenditure will be $4.9 trillion, with a growth rate of 7.5% and accounting for 17.6% of GDP. CMS+1
-Grand View Research: The medical wipes market is expected to reach $18.05B in 2024, with a CAGR of 7.7% from 2025 to 2030. Grand View Research